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The web site nursing.aiimsbhopal.edu.in had the following in the homepage, "Welcome to the Nursing College, AIIMS Bhopal." I noticed that the webpage stated " The Nursing College of the All India Institute of Medical Sciences Bhopal has been established in the Year 2013 under the Pradhan Mantri Swastya Surakha Yojana PMSSY." They also said " The PMSSY was launched with the primary objective of correcting the imbalances in availability of affordable and reliable tertiary level healthcare in the country in general and to provide facilities for quality medical and nursing education in the underserved states." The meta header had Nursing College as the first optimized keyword. This keyword is followed by Nursing College AIIMS Bhopal, All India Institute of Medical Sciences Bhopal, and AIIMS Bhopal which isn't as important as Nursing College. The other words nursing.aiimsbhopal.edu.in used was Nursing College Bhopal. College of Nursing Bhopal is included but will not be seen by search parsers.